With this Lipfinity Velvet Matte liquid lipstick from Max Factor you get a matte perfection. This liquid lipstick is both long-lasting, waterproof and contains nourishing and moisturizing properties. These make sure your lips do not dry out when using this lipstick. The formula for these intense matte colors is fast-drying and ensures that the pigments stay where they are going. The intense matte color lasts up to 24 hours.Application:Use on clean and dry lipsApply on the lipsBenefits:Lipfinity Velvet Matte liquid lipstick from Max FactorMatte liquid lipstickStains up to 24 hoursWaterproofContains nourishing and moisturizing propertiesQuick dryingMax FactorIn Hollywood’s Golden Age, when it came to makeup only one name was on the lips of the movie stars. That name was Mr. Max Factor, a visionary makeup artist, wig maker and inventor, Max Factor was known for creating the signature looks of the era. In 1916 he started selling eye shadow and eyebrow pencils. This was the first time such products were available outside the movie industry. Four years later he launched a full range of cosmetics, calling it “makeup” – a phrase he coined. The makeup products and techniques Max Factor created for the movie industry and his Hollywood clients earned him an Oscar, but his guiding philosophy was that any woman could be glamourous given the right tools and makeup artistry skills. From mascara to foundation, eye shadow to lip gloss – Max Factor put the transformative tools for makeup artistry into the hands of every woman, enabling her to create her own personal glamour statement every day.